Excruciating (nology)

There is a new feature on my local news.

I noticed this little graphic on my daily news site today. Yes, that is the word "Popnology" you see. Popnology.

What evil marketer made up this word? I want to know who he or she is so I can send some bona fide hate mail. Stop making up words for the love of God! Don't you know what you're doing to us? Think of the children!

Why can't they just say technology? What is the difference between technology and popnology? Do I even want to know? Is there even an answer? As we stare into the abyss..

I'm all for the glorious mutability of the English language, but words this awful should be against the law. I feel my IQ has gone down a few points since I first read it.

I'm going to go read some Shakespeare now... or something.